Shorewood Commuter Race: Bike Wins Again!

For the second year in a row, the cyclist won the Milwaukee Rider vs Driver Commuter Challenge. Olympic medalist Brent Emery, of Emery’s Cycles edged out Jim Tolkan President, Automotive Dealers Association of Mega Milwaukee in the race from Colectivo’s Shorewood Cafe to the finish line at The Calling, the orange di Suvero statue, at [...]



Meet Thad, Wisconsin’s Bicycle Pharmacist

Meet Thad Schumacher, who – according to my extensive research, consisting of 30 seconds on Google – is the only pharmacist in Wisconsin making deliveries by bicycle. Thad lives in Fitchburg, Wisconsin, with his wife Michelle and their four kids. They moved there from Phoenix, Arizona in 2008. He owns Hometown Pharmacy in Fitchburg, which he [...]


Everyday Adventure

“Life is either a daring adventure or nothing.” — Helen Keller When our phones become more essential to our daily survival than our muscles, it might be time to re-evaluate our quest for convenience. For the vast majority of human history, the satisfaction that came from a good day’s work had as much to do [...]