No Men Allowed!

Surveys consistently show that in the U.S. men bicycle more than women, by a ratio of at least 2:1. As our Deputy Dave illustrated in this older blog post, in Milwaukee the ratio is even lower with women making up only 13% of people who ride bikes for transportation. In contrast, researchers have noted that [...]



Becky Tesch on Passion and Purpose

I love to meet new people who are so passionate about bicycling, that they have turned their passion in to a full time job. One such person I would like to introduce you to is Becky Tesch.  Born and raised in Milwaukee WI, Becky’s hands have been busy making things since she can remember. Becky [...]



3.2.1..Cognition

You gotta just love bicycling in Wisconsin and all it has to offer in the way of  trails, events, cyclists, and of course, our bicycle industry.  There are so many large and small bicycle companies based out of Wisconsin, it really is fair to say Wisconsin is the center of the US bicycle industry. Big [...]