Quarterly Magazine and Ride Guide












Our Ride Guide, the most comprehensive listing of all cycling events in Wisconsin, is now the April edition of the Bike Fed’s new quarterly Magazine. Members will get the each edition of this coffee table quality print publication mailed to them with the first edition in January, the Ride Guide edition in April, and the next two edition in July and October. Non-members can pick up the April Ride Guide edition of our magazine at your local bike shop. If your shop is out, they can now order them from Olympic Supply. You can download an interactive PDF of the Ride Guide by clicking on the image to the right. Non-members can purchase limited number of each edition of our magazine from our online store for $8 each.

To advertise in any or all editions of our magazine, click here or contact Matt Gissibl by email or by phone at 414-431-1798, ext. 13.

Click the image below to view our advertising rates. Note that our we have reduced our overall advertising rates from last year and all ads are now in color. The ad sizes have also changed and the media kit below includes templates to help you layout your new ad.













To submit your event to the 2014 Ride Guide, click here. Event submission is free but must be completed by February 1, 2014.


What is the Ride Guide? Over the past 15 years, the Ride Guide has served as Wisconsin’s only comprehensive cycling guide, and it is FREE to the public. More than 25,000 copies of this guide are distributed each year. This annual publication highlights bicycle-friendly areas, businesses and destinations. The Ride Guide is the one and only place to find most recreational/club organized rides, charity rides, bicycle tours and races around the state. All events are listed by date, so cyclists can use the Ride Guide as a resource all riding season.

The Ride Guide is targeted at active people and is the best way to reach the cycling community as well as those looking for cycling destinations around Wisconsin. There is something for every bicycle enthusiast in the Ride Guide! Place your ad in the next Ride Guide, and start communicating to the cycling community.

Magazine and Ride Guide Facts:

  1. Quarterly magazine printed in January, April (Ride Guide edition), July and October
  2. Circulation of 10,000 for January, July and October, April Ride Guide edition is 25,000

If you have questions about advertising in the Ride Guide, please contact Matt Gissibl at matt.gissibl@bfw.org or 414-431-1798, ext 13.