Bicycle Friendly Business of the Year

The Wisconsin Bike Fed is proud to recognize Shine United as our 2013 Bicycle Friendly Business of the Year for outstanding contributions to Wisconsin cycling.

Bicycle Friendly Businesses

The League of American Bicyclists’ Bicycle Friendly Business and Bicycle Friendly University program recognizes employers’ efforts to encourage a more bicycle-friendly atmosphere for employees and customers. The program honors innovative bike-friendly efforts and provides technical assistance and information to help companies and organizations become even better for bicyclists.

Interested in making your workplace or business more bicycle friendly? Take a few moments to look over the self-evaluation below to see where your workplace might improve.

  • Secure and convenient bike parking for employees and customers
  • Changing or locker room
  • On-site showers for general employee use


  • Incentive program to encourage bicycle commuting, such as Bike Bucks or other commuter benefits program
  • Discounts or weekly specials for people who arrive by bike
  • Sponsorship of a company bicycle club or team
  • Participation in Bike to Work Week or the Wisconsin Bike Challenge
  • Support for a local bicycle advocacy organization
  • Free ride home program for employees


  • Company offers bicycle education classes
  • Bicycling education materials are available to employees on a regular basis


  • Business has bike coordinator or bicycle action committee
  • Specials on bicycle sites are promoted via social media
If you think your business or employer is a bicycle-friendly business, contact the Bike Fed to help you with the application process. See an example application here.

The application cycle runs twice a year, once in the early winter, once in summer. Check the League of American Bicyclists website here for application cycle deadlines.

Here is the current list of Wisconsin Bicycle Friendly Businesses and Universities:


  • Bicycle Federation of Wisconsin, Milwaukee and Madison
  • Planet Bike, Madison
  • Trek Bicycle Corporation, Waterloo
  • Wheel & Sprocket, Inc., Hales Corners


  • Just Coffee Cooperative, Madison
  • Kimberly-Clark, Neenah
  • Saris Cycling Group, Madison
  • Trek Bicycle Store of Madison, Madison
  • University of Wisconsin, Madison
  • Pacific Cycle, Madison
  • Smith’s Cycling and Fitness, LaCrosse


  • American Family Insurance, Madison
  • Berghammer Construction, Butler
  • Candlewood Suites, La Crosse
  • Capital Brewery, Middleton
  • Dairyland Power Cooperative, La Crosse
  • Engberg Anderson, Inc., Milwaukee
  • Eppstein Uhen Architects, Milwaukee
  • Foley & Lardner LPP, Milwaukee
  • Griessmeyer Law, Verona
  • Gundersen Lutheran, Prairie Du Chien
  • Gundersen Lutheran, Sparta
  • Gundersen Lutheran, La Crosse
  • La Crosse Area Family YMCA, La Crosse
  • MayoClinic Health System, La Crosse
  • Michaels Engineering, La Crosse
  • Northwestern Mutual, Milwaukee
  • SAA, Madison
  • SAP Labs, La Crosse
  • Schreiber Anderson Associates, Madison
  • Sixteenth Street Community Health Centers, Milwaukee
  • Three Sixty Real Estate Solutions, La Crosse
  • Urban Ecology Center, Milwaukee
  • Western Technical College, La Crosse

Honorable Mention

  • Logistics Health, Inc., La Crosse
  • Lowlands Group, Milwaukee
  • Northland College, Ashland
  • Onalaska School District, Onalaska
  • Ripon College, Ripon
  • Willy Street Grocery Co-op, Madison
This new initiative complements the League’s Bicycle Friendly Community (BFC) program, which has been recognizing cities and towns for their bicycle friendliness since 2003.