Off-Road Club Launches in Marathon County

On March 1st the Bike Fed announced a unique partnership with the International Mountain Bicycling Association (IMBA) to better organize off-road interests in Wisconsin. IMBA and the Bike Fed are working closely to promote and grow Wisconsin off-road. All IMBA members in Wisconsin also share a membership with the Wisconsin Bike Fed.

At the heart of IMBA’s growth strategy is its development of local IMBA chapters. I’m happy to announce a newly formed chapter in Marathon County. The Central Wisconsin Offroad Cycling Coalition (CWOCC) is an off-road advocacy group who are dedicated to maintaining, designing and building sustainable, environmentally sound, offroad bicycling trails for riders of all level.

Wausau has a great history of off-road from riding at Nine Mile to racing in the Wausau 24. The Wausau business community is getting behind CWOCC and recently two local companies, New Roots Coffee Company and Red Eye Brewing Company, donated $500 to to kick start thee club.

Red Eye is a very cool bicycle-adorned brew pub in downtown Wausau. Their Brew Master, Kevin Eichelberger, is an avid rider and promoter of both road and mountain biking. “It’s essential”, Eichelberger says, “to help groups like CWOCC, who advocate the sport. Better trails will draw people to our area and will help boost our local economy.”

From left to right: Kevin Eichelberger, Red Eye Brewing Company, Joseph Zimmermann, New Roots Coffee Company and Gary Barden, Vice President, CWOCC

CWOCC President Matt Block shares, “As a non-profit, we appreciate the foresight of Red Eye and New Roots to help fund our efforts here in Marathon County.” “We are always in need of tools and equipment for our trail crews as well funding for operation costs.”

Nationally IMBA’s chapter program has been a real success and recently IMBA chapter have begun to form in Wisconsin. Besides CWOC, the other current IMBA chapters in Wisconsin are:

Congrats to CWOCC and thanks for your dedication to Wisconsin bicycling. If you’re interested getting more trails built in your community or want to learn more about IMBA and the Bike Fed please contact me.

About Kevin Hardman, Former Executive Director

Kevin is the former Executive Director of the Wisconsin Bike Fed. He lives in Wauwatosa with his wife and three daughters. Kevin is happiest on a bike, any type of bike!

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