WISCONSIN Bike Shop Proud!

I have worked in the bicycle industry most of my adult life and have visited 100’s of bike shops around the globe.  From here in North America, across the Pacific to many places in Asia, down to Australia, and over into Europe.  You can tap into the welcoming passion and energy of cycling in bike shops in shops big and tiny no matter where you are in the world.

A favorite game I love to play with my kids is “Do you know how many”.  Do you know how many bike shops there are in the state of Wisconsin?  For the past 4 years, I have been doing my best to keep track of this, and we have about 200 brick and mortar retail bike shops, in our great state.   So that is 200 IBD’s (Independent Bicycle Dealers) who make their living spring, summer and fall from bicycling (and now winter with Fat-Bikes).  When I begin to think about the combined years of experience, and the amount of knowledge each of our local dealers have, it’s clear we are in good hands when it comes to product knowledge, repairs, and local riding knowledge.

So if it’s been awhile since you have taken in the smell of rubber tires and chain lubrication, some of my favorites, do yourself a favor and get down to your local dealer and see what’s new.   Your local dealer will see to it that you get the right gear to make your ride the best it can be.


The Bike Fed is thrilled to be partnering with Wisconsin’s independent bicycle dealers on a membership promotion to celebrate our 25th anniversary. From now through the end of the year,  Wisconsin Bike Fed memberships will be offered at a celebratory rate of $25 (normally $35).  As to join us or renew your membership at any of these local bike shops:


Wheel & Sprocket Appleton
The Sports Den
Stadium Bikes
Trek Bicycle Store Wausau
Wheel & Sprocket Fox Point
Wheel & Sprocket Delafield
Nor Door Sturgeon Bay
Emery’s Bicycle & Home Fitness Menomonee Falls
Wheel & Sprocket H.C.
2 Rivers Bicycle & Outdoor Fort Atkinson
2 Rivers Bicycle & Outdoor Watertown
Appleton Bicycle Shop
Budget Bicycle
Emery’s Third Coast Milwaukee
Machinery Row
Rainbow Jersey
Trek Bicycle Store Madison – East
Trek Bicycle Store Madison – West
Wheel & Sprocket Brookfield
Wheel & Sprocket Oshkosh
Williamson Bicycle Works
Racine Cyclery
Nor Door Fish Creek
Oshkosh Cyclery
Art Doyle’s Spokes and Pedals
Bicycle Doctor
Camrock Sport
The Bicycle and Fitness Company
South Shore Cyclery 

Are you a dealer?
If you are interested in helping move Wisconsin bicycling forward with the Bike Fed, please contact Matt Gissibl at 414-431-1798 ext 13.

– See more at: https://wisconsinbikefed.org/join/individual-members/join-at-your-local-bike-shop/#sthash.IX57RquK.dpuf


Leave a Reply

Your email address will not be published. Required fields are marked *