Is Bicycling the New Golf?

I don’t golf, but after riding with more than 350 area business leaders last Friday on the Eppstein Uhen Architects Beyond Design Tour, I think I’m going to start printing business cards on waterproof paper so they don’t get soggy when you put them in your jersey pocket!

This was the tenth year that Rich Tennessen and the team from Eppstein Uhen Architects put on their fundraising ride, which raised almost $100,000 dollars to split between the seven charities (including the Bike Fed) that have benefited from the ride since it began. All of the charities have already benefited from the Eppstein Uhen Foundation, so it was incredibly generous of them to use the 10th anniversary to  is give back to all previous charity recipients this year:

  • – VARIETY – The Children’s Charity of Wisconsin
  • – Boys and Girls Club of Greater Milwaukee
  • – Goodman Community Center
  • – Bike Federation
  • – YMCA
  • – Feeding America Eastern Wisconsin
  • – 4 Kids – UW-Milwaukee
  • – Safe & Sound

Rich Tennessen, President of EUA, gives the pre-ride talk to ride captains.

This year the Bike Fed staff took an active role to help organize the ride, but most of the heavy lifting was done by Rich, Jodi Ventura and the rest of the great team at EUA. Of course the ride would not be possible without generous donations from all the sponsoring businesses. Next time you have a building or construction project, I encourage you to check this list for companies that support cycling.

It was perfectly appropriate for Team Velocause to lead out the ride since they are all fast and a team of business professionals who race to give back to charities.

I helped the first year the ride started when they rode from the EAU office in Milwaukee’s Third Ward, to their Madison office near the Capitol. Because of the construction around the Zoo Interchange, this year the riders started at the Waukesha Expo Center and had the option to do an extra loop around Pewaukee Lake to in order to get 80 miles in. With all the stops I made to take photos, I only had time to ride the 65 mile route. Maybe I need to train more so I can pedal faster next year!

These three guys seem to be having a good day at the office, and you can hardly feel safer than when you are riding with the von Briesen cycling team!

The ride ended with a great meal and auction at Monona Terrace. After the dinner, Greg Uhen got up to thank the EUA team and all their business connections for helping them do so much good for so many worthy non-profits over the last 10 years. His talk reminded me of other business leaders I have heard speak recently at cycling events as well as Jason Kayzar‘s Midwest Cycling Networking Rides. I can’t say if a joining the Bike Fed and getting a bicycle is a better business investment than a set of clubs and a country club membership, but it can’t hurt to buy a set of waterproof business cards either way!


About Dave Schlabowske, Deputy Director

Dave was the first full-time staff member hired to open the Bike Fed's Milwaukee office 15 years ago. A former professional photographer and life-long Milwaukee resident, Dave likes wool, long rides, sour beer, and a good polar vortex once in a while.

One thought on “Is Bicycling the New Golf?

  1. I have a Ziplock bag in my jersey pocket for that stuff 🙂 Despite a massive back tire blowout on Cottage Grove Road, at the top of the last big hill, I had a great time!

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