Getting active means money for schools in the Fire Up Your Feet! Fall Challenge

Fire Up Your Feet
Simple activities like walking to school, visiting apple orchards and raking leaves could win Wisconsin schools up to $2,500 in prize money through the Fire Up Your Feet Fall Challenge sponsored by the Wisconsin Bike Fed and the Safe Routes to School National Partnership.

Created in 2011, the Fire Up Your Feet Challenge has helped students, teachers and parents create more active lifestyles across the country, and put extra dollars in their local school funds. In Wisconsin, the prize money put up by the Wisconsin Bike Fed totals $3,600. More than 100 schools have registered to participate, and there’s room for more.

Here’s how it works:

Schools staff or volunteers, Teachers, and Parents can register any time in the month of October and log their physical activity – walking, biking, exercising and hunting for pumpkins. Register here, or contact (414-255-0377) for more information.

Fire Up Your Feet provides an online tracker to record all the activities of the students, parents, school staff and teachers from Oct. 1 to 31. Family members and friends connected to a school are encouraged to register. They’re steps count, as well. Guides for creating activity campaigns and fundraisers can be found here.

How to win: The Final Challenge prizes are awarded to the school with the highest percentage of participation – total number of students, parents/guardians and school staff that tracked their activities during the Challenge period, divided by school enrollment. Prizes are as follows: $1,000 first place, $500 for second place and $200 for third place.

More ways to win cash

One $100 Fire Up Your Walk to School Award. Any school tracking 50 or more walkers at the conclusion of the challenge period will be entered into a drawing for one $100 award. Note: In order to be eligible, participants must track WALKING activity.  Running/jogging or other activities do not count toward this award.

One $100 Small School Award: Schools with less than 100 students are not eligible for the 1st, 2nd and 3rd tier awards listed above and can compete in this small school category. This award will be given to the school with the most students, parents/guardians, and school staff tracking during the Challenge Period, divided by total school enrollment. Should a region not have any school meeting this criteria, this will be an additional runner up award.

One $100 Ready, Set, Go! Award: Studies show that people who start off the week with physical activity are more likely to continue being active during the rest of the week. The same concept applies to the month-long Fire Up Your Feet Challenge. Start fast and be entered in a drawing for the $100 prize going to any school with 20 or more participants tracking at least one activity between October 1 and 10.

One $100 Jump In! Award: Now is the time to Jump In! and rally your school around tracking activity. Any school that started slow and didn’t track activity early in the month but hit their stride with 20 participants between Oct. 11 and 20 will be entered in a drawing for this award.

National and Regional Awards:

Share the story of your Fire Up Your Feet program and how it is the most innovative and engaged in the country and compete for a $500 For the Love of the Game: Share Your Story Award. The short narratives, five to 10 sentences, should focus on the following topics.

  • How Fire Up Your Feet helped your school community achieve 60 minutes of daily physical activity or increase activity overall.
  • How Fire Up Your Feet helped helped engage school staff, parents and children as role models for health.
  • How Fire Up Your Feet opportunities were made accessible to all audiences, especially in lower income areas.
  • How Fire Up Your Feet helped parents and students to become champions for school wellness policies and active transportation.
  • Innovative ways in which the Fire Up Your Feet program and awards have benefited or will benefit your school community.

Please enter your narrative into the following form by clicking here. The award will be presented to the school with a submission that best speaks to one or more of our program’s core values listed above. Since we love seeing schools get in on the action, photos or videos are strongly encouraged. Complete the following form to accompany your submission and submit accompanying photos and videos to between October 1 and November 3, 2015. Please make sure your email comes from the same address as the one listed on your official form entry. The winner will receive a $500 award on behalf of their school and national recognition on our blog and Facebook page. Limit one response per person.

One $500 Let’s Move Active Schools Award: Schools that have enrolled with and completed an online Assessment for Let’s Move Active Schools and have at least 10 participants tracking activity for the Fire Up Your Feet Challenge will be entered in a drawing for a $500 award.

Three $500 PeopleForBikes Awards: We are pleased to offer PeopleForBikes awards honoring dedication to bicycling to school. A $500 PeopleForBikes award will go to the top three schools nationally with the highest percentage of participants tracking bicycle activity. A total of three $500 awards are available; limit one award per state/region.


Final Challenge Awards are calculated by the following formula:

Total number of students, parents/guardians and school staff that tracked during the Challenge period, divided by school enrollment. We utilize national enrollment data from Market Data Retrieval, one of the nation’s leading educational list compilers. This data is updated annually from data provided directly by school districts and from state enrollment reports. We use the most recent data set available to us; however, this data set may not reflect your school’s exact school enrollment for the current school year.


Participation levels may be subject to change in order to ensure a fair and equitable process. Valid activity for the fall challenge can be entered through November 3 at 11:59 p.m. PST. Questions should be directed to

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