Pedaling to nowhere never felt this awesome!


Madison bicycling heats up intensely the first weekend of February each year at SBR Endurance Performance Center with their Winter Cycling Relay Challenge. This year, the Bike Fed is the beneficiary of this spinning madness. The WCRC occurs over 24 continuous hours – starting at 5pm on Friday February 3rd. Teams work together to cover the marathon ride in tag-team fashion, all for bragging rights and a chance at the Heavy Weight Championship Belt – a Stanley-Cup-like icon that gets passed on yearly.
Local charities win as well, as SBR graciously donates proceeds from the event to a worthy cause each year. This year – that cause is the Wisconsin Bike Fed and we could not be more excited. We hope everyone will come check out the WCRC on Friday or Saturday afternoon to cheer on the intrepid riders and support a great cause with your chance at cool raffle prizes and silent auction items! I caught up with Jessica at SBR to learn more about how this event came to be.
How did the WCRC gets started? 
It started in 2010.  A friend of mine and I were thinking about a way to break up the winter months. We were chatting how we spend all summer outdoors seeing our friends and training outdoors. We had recently participated in a few of the running relays where you start at one point with a team of runners and make your way to the final destination.  How could we do that indoors? We decided to choose a time frame to see how far you could ride, as a team. Adding the 24-hour component was the icing on the cake. It brought a different element of fun to the entire event.  
You chose the Wisconsin Bike Fed as the nonprofit to receive proceeds from this year’s event – thank you so much! What helped feed that decision? 
Every year we typically have someone who has participated in the event ask us to fundraise for their charity of choice. We like to partner with our clients in their efforts and the charities they support. As SBR has become a base-camp for both local and out-of-state riders, we have set the goal to be stronger advocates for cyclists.  The WCRC event is another avenue for us to share information about the WI Bike Federation and get more cyclists involved.  
Highs and lows from past Cycling Relays? 
There is usually a 5am egg Mcmuffin run, pizza Friday night, and everyone comes back around 1 – 2pm on Saturday to cheer and hang out during the last few hours of the event. A cooler of adult beverages might appear too. All these little traditions are what make it special. (Editor’s Note: We’ll see you there when our own Dave Cieslewicz takes his turn on a bike!)
The best thing about the WCRC is how we can get cyclists and triathletes from different groups/teams into one place, one event, and all support each other. No one is really flying their (individual or team) colors. We all get to spend some quality time creating a good camaraderie in our sport. The worst? It’d say the 30+ rolls of toilet paper we go through in 24-hours…
Tell us a bit more about SBR and what it does for athletes and riders in training
SBR Endurance Performance Center has a fantastic community of athletes who support and encourage each other.  The athletes are what make SBR tick. I started SBR over 11 years ago in a small 1,000-foot studio on Main Street in Verona. Since then, it has grown into a 3,000-foot facility in Verona that offers one-on-one coaching, small group coaching and evaluation services. Seven years ago, we added an in-house bike shop, Rocket Bicycle Studio, a small local bike shop that provides personalized service, sales and fitting.  Whatever your needs are, SBR can help fulfill goals and dreams.
What’s your favorite part of what you do? 
That is tough to say, there are many. I’ve been coaching and training athletes for over 22 years. As a coach and bike fitter, I enjoy most when I am working with someone who is injured or dealing with an injury that is unsolved, then they see me. I am able to help them get up and running again, pain-free, and training again. That smile and thank you are some of the best. 
Editor’s Note: Check out the relays at SBR Endurance Performance Center at 403 Venture Court, St. 1 in Verona this Friday or Saturday afternoon (or whenever – the riders will be going for 24hrs straight!). We are proud and grateful to Jessica and SBR for choosing us as a beneficiary for this awesome event – thank you! Past WCRC’s have benefitted – among others — Team 242, Madison Dental Initiative, Second Harvest, the Henry Vilas Zoo, L.I.F.E. (Leukemia Ironman Fundraiser For Eric), Aids Ride – Wisconsin and My Team Triumph.

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