Winter edition of the Bike Fed Magazine is out

The cover of this issue features a photograph taken on Chequamegon Bay off the cost of Washburn during the Bike Across The Bay race. Click on the image to read the magazine on ISSUU.

We had intended to publish the magazine in December last year, but our designer’s father died right as we began production and that led to a two-month delay. I could have switched designers at that time, but I just didn’t feel good about doing that to the designer who helped create this magazine from day one and relies on the income as a freelancer.

The books are at the printer now and are scheduled to go in the mail January 18th. I do apologize to our members for the delay getting this issue though. You can read the January magazine online at ISSUU here.

There are lots of great winter stories and photos in this issue.

For 2019, the Wisconsin Bike Fed is moving to a different print schedule and improving our online content. As a former a professional editorial photographer, I have a print bias, so we remain committed to high-quality print communication pieces mailed to our members.

That said, as an organization, we recognize that more people are getting their information about where to ride online. The web-based platform also allows us to incorporate digital maps of bike routes, hyperlinks and video.

To communicate that information better, we are redesigning our Bike Fed website. The new site will be more consumer-facing with information about rides, events, product reviews and advocacy issues front of house in an easier to read, fully responsive format. The stories we used to publish in the remaining three magazine issues will now be published on our new website and we won’t be limited by pages or advertising sales.

Information about our Bike Fed programs, membership, laws and legislation will still be there too of course.

We hope to launch phase one of that new website at the same time that we publish the 2019 April Ride Guide issue of our magazine. The new website will include a better, searchable calendar and event listing that mirror’s the listing in our Ride Guide and the old, unresponsive site will go away. The stories we used to publish in those other

Our plan is to publish the April Ride Guide Edition of our magazine with more pages and wider distribution. Typically the Ride Guide is 64 pages and we print 10,000 copies. The 2019 Ride Guide will have more pages and we will print 20,000 copies. The extra copies will allow us to distribute the magazine to more bike shops, coffee shops, bike-friendly businesses and tourism centers. If you are interested in promoting your event, ride, race or bicycle-friendly community in our magazine, email Dave Schlabowske or call him at 414-255-0369 to discuss your story idea. We will now be able to include that story in our magazine and our website.

We are still working on the format of the remaining three quarterly print pieces we will mail to our members, but we are considering fold-out broadsheet pieces with advocacy issues on one side and a featured bike ride and map on the other.

Again, we apologize for the delay in publishing our final quarterly issue for 2018, but we are very excited about the new year.


About Dave Schlabowske, Deputy Director

Dave was the first full-time staff member hired to open the Bike Fed's Milwaukee office 15 years ago. A former professional photographer and life-long Milwaukee resident, Dave likes wool, long rides, sour beer, and a good polar vortex once in a while.

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