Cold Mornings Need Hot Coffee

Warm up with the Bike Fed’s Ride On Roast!

Get your morning caffeine buzz and support the Wisconsin Bike Fed with every cup thanks to our pals at Madison’s Just Coffee Cooperative.

Just Coffee got their start delivering their beans to local shops and farmer’s markets around Madison by bicycle. Their roasts are now available across the country, but they’re still committed to a business model that supports fair trade, human dignity, and environmental sustainability. That’s why we teamed up with them to produce the Ride On Roast, a medium roast made from beans grown in Columbia, Ethiopia, and Sumatra.

This balanced blend is perfect way to warm up before a chilly morning ride. Even better, a portion of the proceeds of every bag of Ride on Roast benefit the Wisconsin Bike Federation, and help support our mission of building a better, more bike-friendly Wisconsin.

Visit Just Coffee’s website to order your own bag, or pick one up wherever their coffee is sold.

2 thoughts on “Cold Mornings Need Hot Coffee

  1. The WI Bike Fed is an umbrella for all WI biking community. The bike articles center on Madison and Milwaukee. Articles of interest to all of the WI biking community are sparse. Articles of biking developments around the country would broaden the content.

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