Fully custom 1988 7-Eleven Team tribute bike built by Waterford Precision Cycle

Tom Schuler’s actual 1988 7-Eleven Team Issue Huffy Serrotta will be on display. But Waterford will turn this vision into a modern bike built to measure just for you.

Vince and the talented wrenches at Ben’s Cycle will build your frameset up with modern Shimano Ultregra components and fit you to the bike.

This is your chance to bid on a modern interpretation of Tom Schuler’s 1988 7-Eleven Team Bike. Your frameset will be built to measure by in the old Schwinn Paramount factory by the expert frame builders at Waterford Precision Cycle using modern butted tubing, including stainless steel stays. Once your frame is complete, it will be built up with a Shimano Ultegra group by Ben’s Cycle and fitness. Once done, you will have a rolling work of art you can ride or race anywhere. Throw a leg over it and it will take the finish line at your local crit and take you back in time to the days when the 7-Eleven boys shocked the world with wins in the Giro and on the Champs Elysee!


Train! Train! Train! May 19th-22nd

Travel from Milwaukee to St Paul in vintage style in the Brooks Stevens designed Cedar Rapids car.

No need to box your bike as have full access to the old baggage car where we can roll them on.

Experience riding through the three tunnels on the Elroy Sparta Trail with Tom, Dave Schlabowske and a group of their friends who have done this ride together for years.

Trains, tunnels trails and even a ferry ride await you.

And you never know what Tom will do on this ride to keep us all smiling.

You can join Tom Schuler, Dave Schlabowske and some of their friends on a four-day adventure on rails, trails and a ferry. The trip begins in Milwaukee where you board a vintage Brooks Stevens designed streamliner train to St. Paul. The trip includes open bar and a fancy sit-down dinner in the fabulous Superdome dining car. No need to box your bike, just roll it on! Overnight stay in St. Paul, then Monday morning departure and we ride the Great River Road to the Historic Trempealeau Hotel for a gourmet meal and well deserved night’s sleep. The next day we ride the iconic Elroy-Sparta and 400 trails to Baraboo. Day three includes a ferry ride from Merrimac, and then mostly low-traffic roads back to Milwaukee. 110-120 miles a day.

One of a kind Manitou Answer suspension fork bar stool

Choose your color, black or white, but there is only one of these available for auction.

Our friends at Hayes Performance Systems in Mequon made us four of these totally custom bar stools for our Hall of Fame Bike Shop in the Velobahn Coffee Shop. The stools use real, and fully active Manitou suspension forks with footrests made of Answer stems, handlebars and grips! We are going to let just one of these unique stools go at auction. The fork alone on this cool stool retails for $700! The only other way you will get to sit on one of these is at the bar in the Wisconsin Bicycling Hall of Fame.