The Bike Fed is excited to announce that we have launched a new, more rider-oriented website at WisconsinBikeFed.org. The goal of the new organizational website is to inspire more people to ride more often with beautifully photographed online stories that include all the information readers need to do the ride themselves.
We designed the new website to be an online version of our magazine that allows us to share the same great stories and amazing photography our magazine is known for, but also includes links to ride and event websites, interactive maps with downloadable gpx files of the routes, videos, lists of local bike friendly businesses along the routes and a searchable event calendar.
Ride organizers and business owners who used to advertise across multiple issues of our print magazine will now be able to support their Ride Guide print ad with sponsored online content on our new website. We can then share these articles with our members, 14,000 email subscribers, and more than 16,000 followers on social media.
Of course we will continue to print our coveted annual Ride Guide, which remains the most complete listing of everything cycling in Wisconsin including races, charity rides, tours, trails, shops and products. We will no longer produce the three additional quarterly magazines. We will still produce the content we created for those later issues, but it will now be published online.
We will still mail our members additional print publications, but the mailers will have a new form factor. No, it won’t be a boring tri-fold newsletter. We are still working on the design, but we are sure you will like our new printed pieces.
Besides the updated design, the core of the new website is the routes map, powered by RideWithGPS. When you click on any of the routes on the map, you will open a short story about the route that includes photos and videos, plus a more detailed interactive map you can download or print. The route story pages also include a listing of area bike shops, bicycle friendly businesses, ride highlights and local lodging.
Event organizers who advertise in the Ride Guide and organizational members of the Bike Fed who want their rides displayed on our map can send us the route, photos and a short story. We will add your ride to the state map. Event organizers will also be able to have their rides included on our comprehensive, searchable event listing.
When viewers click on your event, it will open up a dedicated website page that can include a short story, photos, video and hyperlinks to your registration page. The screenshot below is of the Dairy Roubaix event page on this site.
Beyond the map and calendar, the new website will feature a list of bike clubs/teams, in-depth stories about places to ride, bicycle friendly businesses and reviews of new products from our great state bicycle industry, as well as updates about important bicycle advocacy news, of course.
We will also welcome submissions from Bike Fed members and local advocacy groups. Did your mountain bike club build some sweet new flow trails you want to share? Send us a short story, photos or video along with .gpx files for the route and we will be happy to add them to the map and share the story on our site. Has your community recently added bike lanes, a new paved trail or started a cool Safe Routes to School program? Send us the content and we will use our online platform to get the word out to the rest of the world.
With the help of our members, we hope to keep this website content fresh enough that you may want to check back every day to see what’s new.