Today Schwinn launched the 2020 Schwinn Collegiate to celebrate the 125th anniversary of the Schwinn brand. The new bike was designed in Madison, and the frames were hand-welded by Detroit Bikes out of Wisconsin-made Promoly Steel. 

The new limited-edition Schwinn Collegiate was not only designed in Madison and welded in Detroit, the frames are made from ProMoly steel, a high-tech 4130 Chromoly seamless tubing produced by Plymouth Tube Company, of Plymouth Wisconsin. That is about as MUSA as you can get.

A woman on a green Schwinn smiles and lifts her feet off the pedals
The Schwinn Collegiate looks right in place rolling outside the Red Gym on the UW Madison Campus.

The Collegiate frames include vintage design aesthetics like the seat stay-to-top tube junction with round caps and chrome fenders, in homage to the famous lightweights of the past. Inspired by the iconic 1965 Collegiate Deluxe, the new design celebrates the past while also looking forward.

The Collegiate comes in two frame styles and two sizes for each style. A step-through frame is available in 17” and 19” sizes and a straight top tube frame is available in 18” and 20” sizes. All the 2020 Collegiate bikes come in Campus Green. Bikes are now available on Walmart.com for $998 while supplies last. Only 500 units were created of the limited-edition Schwinn Collegiate!

Detroit Bikes was founded nine years ago with a goal of manufacturing bicycles in the United States at an accessible price point, to get more people riding and drive industry growth. The company now produces approximately 10,000 bicycles a year for its own brand and other companies. Detroit Bikes even began producing $899 MUSA Sparrow electric-assist bicycles this year!

A welder at Detroit Bikes uses a tig welder
Schwinn Collegiates are hand-welded at Detoit Bikes.

“When the opportunity to collaborate with Schwinn came up, I knew we had to jump on it. As an American bicycle company, we know how much hard work is required to build and maintain a brand. Developing a bike to honor the 125 years of those that have touched the Schwinn brand was an absolute honor. With the heightened demand for bikes right now, I’m excited to see all the buzz surrounding the new Schwinn Collegiate,”  

Zak Pashak, Owner of Detroit Bikes

While most people know Schwinn as a historic Chicago manufacturer, even many avid Wisconsin cyclists don’t realize Schwinn Bicycles are designed in at Pacific Cycles just off the Beltline Highway on Madison’s west side. And Schwinn’s still-sought after vintage lugged-steel Paramount frames were brazed in Waterford Wisconsin.

“I consider myself incredibly fortunate to work for such a historic brand as Schwinn. Throughout the past century, Schwinn has been synonymous with bikes, and that rich heritage is something we are very proud of. As people turn to bikes to help navigate the global health crisis, there has never been a more important time to focus on developing new and exciting products. The Schwinn Collegiate is no exception, and we’re thrilled to bring this bike to market with the help of our friends at Detroit Bikes,” said Nando Zucchi, Pacific Cycle President. 

Founded 125 years ago in 1895 in Chicago, Schwinn is an American cycling icon, building some of the best-loved bicycles of all time, from the collectible balloon tire bikes like the Black Phantom to lightweights like the Schwinn Racer and Collegiate. Schwinn is now a part of Pacific Cycle, based in Madison, and a division of Dorel Sports, which includes other iconic cycling brands, including Mongoose, Roadmaster, Pacific, and Kid Trax. Dorel Industries Inc. has annual sales of $2.6 billion and employs approximately 8,900 people in facilities located in twenty-five countries worldwide.