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Bicycle Friendly Businesses and Universities

Advocacy / Industry / Local Advocacy

The League of American Bicyclists (The League) Bicycle Friendly Business program recognizes employers for their efforts to encourage a more welcoming atmosphere for bicycling employees, customers and the community, while Bicycle Friendly Universities get a nod for their positive biking culture on campus.

Congratulations and Thank You to all the Wisconsin businesses and universities that make biking and biking culture a priority!

Bike Fed salutes 48 Wisconsin businesses that have been awarded Bicycle Friendly Business status by the League of American Bicyclists:

  • Platinum
    • Bike Fitchburg – Fitchburg
    • Planet Bike – Madison
    • Wheel & Sprocket Headquarters – Bay View
    • Wheel & Sprocket – Delafield (NEW!)
    • Wheel & Sprocket – Fitchburg
  • Gold
    • Bendyworks – Madison
    • City of Fitchburg
    • Griessmeyer Law – Fitchburg
    • Gundersen Health System – La Crosse
    • Wrench & Roll Collective – La Crosse
  • Silver
    • Adesys – Fitchburg
    • Aprilaire, a Div of Research Product Corp – Madison
    • Avante Properties – Uptown Fitchburg
    • Downtown Madison Inc. – Madison (UPGRADE FROM BRONZE!)
    • Fitchburg Chamber Visitor + Business Bureau – Fitchburg
    • Greater Madison MPO – Madison
    • Gundersen Health System – Sparta
    • KL Engineering, Inc. – Fitchburg
    • Madison Metropolitan Sewerage District – Madison
    • Michaels Energy – La Crosse
    • Race Day Events – Fitchburg
    • SAP Labs – La Crosse
    • Saris Equipment – Fitchburg (UPGRADE FROM BRONZE!)
    • Short Stack Eatery – Madison
    • Sixteenth Street Community Health Centers (Chavez) – Milwaukee
    • Sixteenth Street Community Health Centers (Greenfield) – Milwaukee
    • Sixteenth Street Community Health Centers (Parkway) – Milwaukee
    • Thrivent Financial – Appleton
  • Bronze
    • Boys and Girls Clubs of Dane County – Fitchburg (NEW!)
    • Boys and Girls Clubs of Dane County – Madison
    • Candlewood Suites – La Crosse
    • Chocolate Shoppe Ice Cream Co. – Fitchburg (NEW!)
    • CityCenter at 735 – Milwaukee
    • Compass Properties – Middleton
    • CUNA Mutual Group – Madison
    • Delta Beer Lab – Fitchburg
    • Delve, Inc. – Madison
    • Encompass Health Rehabilitation Hospital – Fitchburg (NEW!)
    • Eppstein Uhen Architects, Inc. – Milwaukee
    • Fitchburg Family Pharmacy – Fitchburg
    • Foley & Lardner LLP – Milwaukee
    • Hop Haus Brewing Company – Fitchburg (NEW!)
    • Oasis Cafe – Fitchburg
    • Rock and Ride – La Crosse
    • Rutabaga Paddlesports – Fitchburg (NEW!)
    • SHINE Technologies LLC – Fitchburg
    • Willy Street Co-op – Madison
    • Wisconsin Foundation & Alumni Association – Madison
    • Wisnet.com – Fond du Lac
  • Honorable Mention 2024: Thirsty Goat – Fitchburg

Wisconsin also boasts 6 Bicycle Friendly Universities that make it easy for students to choose biking on campus:

  • Platinum:  University of Wisconsin – Madison
  • Gold: University of Wisconsin – Milwaukee
  • Silver: University of Wisconsin – Stevens Point
  • Bronze:
    • Alverno College – Milwaukee
    • University of Wisconsin – Eau Claire
    • University of Wisconsin – Stout

Visit the Bike Fed’s Bicycle Friendly Communities webpage for a list of cities and counties that embrace bicycling to create a vibrant place for residents and visitors to live, work and thrive. 

To learn more about the League of American Bicyclists entire Bicycle Friendly America program, including how and when to apply for award status, please visit www.bikeleague.org/bfa.


Feature photo courtesy of Steve Arnold, Bike Fitchburg. Honoring ten new Bicycle Friendly Businesses recruited by Bike Fitchburg at October 2021 Common Council meeting.

Want help with your Bicycle Friendly Business or Community Application?

Visit the Bike Fed’s Business or Community membership webpage to learn more and reach out through the  online Inquiry Form!