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Bicycle Friendly Businesses and Universities

Advocacy / Industry / Local Advocacy
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The League of American Bicyclists (The League) Bicycle Friendly Business program recognizes employers for their efforts to encourage a more welcoming atmosphere for bicycling employees, customers and the community, while Bicycle Friendly Universities get a nod for their positive biking culture on campus.

Congratulations and Thank You to all the Wisconsin businesses and universities that make biking and biking culture a priority!

Bike Fed salutes 53 Wisconsin businesses that have been awarded Bicycle Friendly Business status by the League of American Bicyclists:

  • Platinum
    • Bike Fitchburg – Fitchburg
    • Planet Bike – Madison
  • Gold
    • City of Fitchburg – Fitchburg
    • Gundersen Health System – La Crosse
    • Memorial United Church of Christ – Fitchburg
    • Wrench & Roll Collective – La Crosse
  • Silver
    • Adesys – Fitchburg
    • Alterra Design Homes – Fitchburg NEW!
    • Avante Properties – Uptown Fitchburg
    • Downtown Madison Inc. – Madison
    • Fitchburg Chamber Visitor + Business Bureau – Fitchburg
    • Greater Madison MPO – Madison
    • Gundersen Health System – Sparta
    • KL Engineering, Inc. – Fitchburg
    • Race Day Events – Madison
    • SAP Labs – La Crosse
    • Saris Equipment – Fitchburg
    • The Juniper – Fitchburg NEW!
    • The Limerick Apartments – Fitchburg
    • Thirsty Goat Restaurant and Brew Pub – Fitchburg
    • Thrivent Financial – Appleton
  • Bronze
    • Boys and Girls Clubs of Dane County’s Allied Family Center – Fitchburg
    • Boys and Girls Clubs of Dane County’s McKenzie Regional Workforce CenterAllied Family Center – Fitchburg
    • CAMECA Instruments, Inc. – Fitchburg
    • Chocolate Shoppe Ice Cream Co. – Fitchburg
    • Delta Beer Lab – Fitchburg
    • Delve, Inc. – Madison
    • Encompass Health Rehabilitation Hospital – Fitchburg
    • Fitchburg Family Pharmacy – Fitchburg
    • Flight Wine & Bourbon Bar – Fitchburg
    • Great Dane Pub & Brewing – Fitchburg
    • Hop Haus Brewing Company – Fitchburg
    • Inventure Capital Bela Springs and Ochalla Springs – Fitchburg
    • Inventure Capital Terrace Point – Fitchburg
    • Irish Fields Apartments – Fitchburg
    • Me & Julio TexMex Restaurant – Fitchburg
    • Oasis Cafe – Fitchburg
    • Rusty Bee Lounge – Fitchburg
    • Rutabaga Paddlesports – Fitchburg
    • Seminole Tap – Fitchburg
    • SHINE Technologies LLC – Fitchburg
    • Summit Credit Union – Fitchburg
    • Tabby & Jack’s NEW!
    • Tati Co Coffee Shop and Market – Fitchburg
    • Ten Pin Alley NEW!
    • TruStage – Madison NEW!
    • Willy Street Co-op – Madison
    • Wisconsin Foundation & Alumni Association – Madison

Wisconsin also boasts 7 Bicycle Friendly Universities that make it easy for students to choose biking on campus:

  • Platinum:  University of Wisconsin – Madison
  • Gold: University of Wisconsin – Milwaukee
  • Silver:
    • University of Wisconsin – La Crosse
    • University of Wisconsin – Stevens Point
  • Bronze:
    • Alverno College – Milwaukee
    • University of Wisconsin – Eau Claire
    • University of Wisconsin – Stout

Visit the Bike Fed’s Bicycle Friendly Communities webpage for a list of cities and counties that embrace bicycling to create a vibrant place for residents and visitors to live, work and thrive. 

To learn more about the League of American Bicyclists entire Bicycle Friendly America program, including how and when to apply for award status, please visit www.bikeleague.org/bfa.


Feature photo courtesy of Steve Arnold, Bike Fitchburg. Honoring seven Bicycle Friendly Businesses after the Bike to Work with the Mayor ride on International Bike to Work Day, May 16, 2025.

Want help with your Bicycle Friendly Business or Community Application?

Visit the Bike Fed’s Business or Community membership webpage to learn more and reach out through the  online Inquiry Form!