Be Included in the Pages of the Ride Guide!
Learn how your business, community, organization, or event can be featured in the annual magazine.
Every spring the Wisconsin Bike Fed publishes its Ride Guide with articles and resources that celebrate and enhance our cycling experiences.
It is our pleasure to invite bike-friendly businesses, communities, organizations, and event coordinators along with bike club leaders and bike shops, to be featured in the popular Ride Guide magazine’s pages for 2027 through free opportunities and paid print/digital advertising.
10,000 printed magazines will be mailed to Bike Fed supporters and distributed around the state to bike shops, visitor centers, and other bike-friendly locations.
The annual Ride Guide’s reach is multiplied by access to a digital version on our website.
Check out the 2026 Ride Guide for reference, and read on for more details…
FREE OPPORTUNITIES
EVENTS
- Submit your awesome event details on our Event Calendar by January 4, 2027 to be included in the Ride Guide’s Event listing for FREE. Please limit event descriptions to 100 words or less, and include the county where the ride BEGINS (there is an option of “Outside Wisconsin” if applicable).
BIKE CLUBS and ADVOCACY ORGANIZATIONS
- Share your club details through the Bike Club Form by January 4, 2027 to be included in the Ride Guide’s Bike Club listing for FREE.
- Active Bike Club and Non-Profit/Advocacy members of the Bike Fed receive special recognition for FREE. Contact us at by January 4, 2027 to ensure that your membership is current or make arrangements to join/renew.
BIKE SHOP MEMBERS
- Bike Shops are automatically included in the Ride Guide’s Bike Shop listing for FREE. Please refer to the Bike Fed’s online bike shop map for the most current information we have on file, and notify us of new/closed bike shops as well as missing/outdated/incorrect information by January 4, 2027 at or 414-626-1540 to be included in both resources!
- Active Bike Fed Bike Shop members receive special recognition on the bike shop map and in the Ride Guide magazine for FREE. Contact us at or 414-626-1540 by January 4, 2026 to ensure that your membership is current or make arrangements to join/renew.
BUSINESSES and COMMUNITIES
- Active business members and community members will be listed in the Ride Guide for FREE. Contact us at or 414-626-1540 by January 4, 2027 to ensure that your membership is current or make arrangements to join/renew.
PAID ADVERTISING
All Ride Guide advertisers reach a dedicated audience of highly engaged cycling enthusiasts! Learn more about print and digital options in the 2027 Media Kit:
IMPORTANT DATES:
Deadline for advertising size/location commitment (1/4, 1/2, full page, 2 page, inside cover, back cover): December 18, 2026
Deadline for submission of final advertising artwork for the 2027 Ride Guide: January 20, 2027.
- Please plan to contact us in advance to work through advertising options, pricing, invoicing, and payment, so that we can manage placement of your ad, and your graphic designer has ample time to create and submit your amazing ad to us by the submission deadline.
- To start your planning now, reach out to or call 414-828-0653.
Contact us for more information or to request assistance with getting in the pages of the 2027 Ride Guide!
- Ride Guide Print and Digital Advertising:
katie@wisconsinbikefed.org or 414-828-0653 - Organizational Membership:
or 414-626-1540 - Event Listing, Bike Club Form, Bike Shop Map & General Inquiries:
or 414-626-1540