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Every spring the Wisconsin Bike Fed publishes its Ride Guide with articles and resources that celebrate and enhance our cycling experiences. The annual magazine is mailed to thousands of member households and distributed to bike shops and coffee shops throughout the state.

We know bicycling in Wisconsin would never be what it is without the bike-friendly businesses and encouragement from so many across the state. We appreciate every time a business thanks someone for arriving by bike, and every fleet driver who offers a smile and a wave. Do you know businesses like these? Contact us or let them know we want to help them continue to support bike culture!

Bike-friendly businesses, along with event coordinators, bike club leaders, and bike shops are invited to be featured in the popular magazine’s pages for 2023. Here’s how:

EVENTS

  • Submit your event details on our Events Webpage by February 1st and be included in the Ride Guide’s Event listing for FREE.
  • Organizational members of the Bike Fed receive special recognition. Contact Michelle to ensure that your membership is current by February 1st.   
  • Added exposure through advertising opportunities are available.

BIKE CLUBS and ADVOCACY ORGANIZATIONS  

  • Share your club details through the Bike Club Form by February 1st and be included in the Ride Guide’s Bike Club listing for FREE.
  • Bike Club and Advocacy members of the Bike Fed receive special recognition. Contact Michelle to ensure that your membership is current by February 1st.    
  • Ask how you can encourage Bicycle Benefits discounts at your favorite places.

BIKE SHOP MEMBERS

  • Bike Shops are included in the Ride Guide’s Bike Shop listing for FREE.
  • Bike shop members of the Bike Fed receive special recognition. Contact Michelle to ensure that your membership is current by February 1st.  

BUSINESSES and COMMUNITIES

  • Only active business and community members are listed in the Ride Guide for FREE. Contact Michelle to ensure that your membership is current by February 1st.  

ADVERTISE

  • All Ride Guide advertisers reach a dedicated audience of highly engaged cycling enthusiasts! Learn more in the 2023 Media Kit:

In addition, all Bike Fed organizational members are eligible to purchase added exposure through webstories, newsletter sponsorships and social media posts to our dedicated audience of 20,000+ social media followers and 17,000 e-newsletter subscribers.

For more information on Ride Guide advertising, digital advertising, and Bike Fed organizational membership:

Contact Community Engagement Manager Michelle Bachaus at michelleb@wisconsinbikefed.org.