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A Recap of Behind the Scenes at Trek

Events / Advocacy

The Bike Fed Goes Behind the Scenes at Trek, Raises $100,000 for Programs

Kirsten Finn, Executive Director

On the evening of November 20th, the halls of Trek Bicycle HQ came alive for the Bike Fed’s fall fundraiser. Over 300 guests went Behind the Scenes at Trek – having a ball and raising over $100,000 to support cycling education, safety and advocacy initiatives.

Tours of Trek included visits to the design lab for a discussion of the design process of Trek bikes.  Guests got their hands on some of Trek’s pro athlete bikes in the Race Shop and witnessed stress and fatigue testing in the Testing Lab.  Trek President, John Burke, welcomed guests to a cozy lounge under the iconic Pine Knoll Supper Club sign to hear stories of the Company’s founding, sip handmade old fashioneds, and receive autographed copies of his book.

Trek President, John Burke, shares stories with guests.
Katy Steudel, one of Trek’s product graphic designers, welcomes attendees into the design lab to show off the design process behind Trek’s bikes.
Attendees explore the Trek Race Shop and get their hands on some of Trek’s athlete bikes.
Ingredients being muddled for drinks.
John Burke signs a copy of his book for Bike Fed board member Margot Higgins.

Guests also enjoyed a wine tasting, sponsored by Trek Travel, and dined on Build-Your-Own bowls, burritos, and ice cream sundaes. Silent and live auctions included one-of-a-kind Project One Madone frame sets, bicycles, bike gear and fabulous getaways.

The Bike Fed is extremely grateful to our host and generous event sponsor, Trek Bicycle. Other generous contributors included:  Wheel and Sprocket, Bicycle Doctor, Saris, Trek Travel and the Galloway Company. A huge thank you to all who attended, donated items and participated in our auction online!  Together we continue to make cycling in Wisconsin even better!

Gallery of photos from Behind The Scenes at Trek:

  • Guests bid on items in the silent auction.
  • Wine tasting sponsored by Trek Travel.
  • John Burke with Bike Fed board member
    Randi Pueschner.
  • Tim Vanderjeudg, Director of Sports Marketing at Trek, welcomes attendees into Trek’s race shop to discuss the Trek race teams.
  • Joe Fitzgibbon, Director of Testing and Prototypes, demonstrates an impact and fatigue test in Trek’s test lab.
  • Micah Moran, one of Trek’s Product Graphic Designers, welcomes attendees into the design lab to show off the design process behind
    Trek’s bikes.
  • Joe Fitzgibbon, Director of Testing and Prototypes, answers attendees questions about Trek’s testing lab.
  • Attendees explore the Trek Design Lab and see firsthand where Trek’s paint schemes
    are created.
  • Happy partygoers!
  • Trek VP, Mark Joslyn, leads the live auction.
  • Bike Fed Board Chair Bob Burns and Executive Director Kirsten Finn.
  • Wheel and Sprocket’s Amelia Kegel is introduced as incoming Board Chair for the Bike Fed.