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Every spring the Wisconsin Bike Fed publishes its Ride Guide with articles and resources that celebrate and enhance our cycling experiences. The annual magazine is mailed to thousands of supporters and distributed to bike shops and coffee shops throughout the state.

We know bicycling in Wisconsin would never be what it is without the bike-friendly businesses, communities, organizations, and event organizers that help move cycling forward across the state. We appreciate every time a business thanks someone for arriving by bike, a community makes safe infrastructure a priority, an organization encourage all kinds of cycling, and an event inspires joy and achievement.

Bike-friendly businesses, communities, organizations, and event coordinators along with bike club leaders and bike shops are invited to be featured in the popular Ride Guide magazine’s pages for 2025. Here’s how:

EVENTS

  • Submit your event details on our Events Webpage by January 15, 2025 to be included in the Ride Guide’s Event listing for FREE. Note: Please limit event descriptions to 100 words or less.
  • Print and digital advertising opportunities are available for increased exposure.

BIKE CLUBS and ADVOCACY ORGANIZATIONS  

  • Share your club details through the Bike Club Form by January 15, 2025 and be included in the Ride Guide’s Bike Club listing for FREE.
  • Bike Club and Advocacy members of the Bike Fed receive special recognition. Contact us at info@wisconsinbikefed.org to ensure that your membership is current.
  • Print and digital advertising opportunities are available for increased exposure.

BIKE SHOP MEMBERS

  • Bike Shops are automatically included in the Ride Guide’s Bike Shop listing for FREE. Please refer to the Bike Fed’s online bike shop map for the most current information we have on file, and notify us of new bike shops as well as missing/outdated/incorrect information by January 15, 2025 at 414-626-1540 or info@wisconsinbikefed.org to be included in both!
  • Active Bike Fed Bike Shop members receive special recognition on the list. Contact us at info@wisconsinbikefed.org or 414-626-1540 before January 15, 2025 to ensure that your membership is current or make arrangements to join/renew.
  • Print and digital advertising opportunities are available for increased exposure.

BUSINESSES and COMMUNITIES

  • Active business and community members will be listed in the Ride Guide for FREE. Contact us at info@wisconsinbikefed.org or 414-626-1540 before January 15, 2025 to ensure that your membership is current.    

ADVERTISE

  • All Ride Guide advertisers reach a dedicated audience of highly engaged cycling enthusiasts! Learn more about all the print and digital options in the 2025 Media Kit:
  • The deadline for submission of advertising artwork for the 2025 Ride Guide is January 24, 2025.

For more information on Ride Guide advertising, digital advertising, and Bike Fed organizational membership:

Contact us at info@wisconsinbikefed.org or 414-626-1540.