Central Regional Director
Programming and Policy Director
Executive Director Based in Madison
Southwest Region Director Based in La Crosse Carolyn grew up in a family of bicyclists in Glendale, WI where weekends were spent on local tours and family bike rides. She earned a Bachelor’s Degree and a Master’s Degree in Education at UWM and spent ten years teaching elementary school for Milwaukee Public Schools. She has spent the last fifteen years in the La Crosse community nurturing her family, supporting the educational system, touring the beautiful driftless region, and developing her commuting skills. Favorite bike: An Old Italian Bonita passed on to me from some friends. It is put together with a combination of mismatched parts and a sturdy steel frame. It is my comfortable, around town bike. Great memory of biking in Wisconsin: The summer that I was eleven, my parents took our family of seven, on Amtrak to La Crosse, and we rode our bicycles home to Milwaukee.
Planning Manager Based in Madison
Development Director Based in Milwaukee Jessica will provide strategic direction in developing donor relations and expanding the Bike Fed’s presence, impact and funding statewide. Jessica comes with over 20 years of experience in the bicycling industry,and knows how important it is to maintain and improve communities across Wisconsin. Favorite bike: 1970 Gessepe Olmo, full campy record with downtube shifters Great memory of biking in Wisconsin: Watching my husband with our daughter in the trailer as he and our son ride off to school every day.
Business Relations Director Based in Milwaukee
Bike Valet Coordinator
Southeast Region Director Based in Milwaukee Keith Holt, has spent most of the last decade advocating, encouraging, healthier lifestyles in the communities of color mainly using bicycling as the tool for change. Keith worked for more than five years for the Active Transportation Alliance developing and maintaining relationships with the African-American communities throughout Chicagoland. Keith moved to Milwaukee in 2007 where he continues with the formation of Milwaukee Bicycle Works. He also serves as chairman of Milwaukee Bike Ped Task Force.
Education Project Manager Based in Milwaukee Jake manages Milwaukee’s Safe Routes to School education programs along with other youth education contracts. He also oversees The Valid Bike Shop team at Milwaukee’s North Division High School. He has a little girl, July Elisabeth, and looks forward to teaching her to ride a bike. When he’s not working or with family, Jake is captain of the Milwaukee Bike Polo Club and his team currently ranks 5th in the Midwest, 9th in North America, and 17th in the World. Favorite bike: My polo bike because I’ve put so much money and effort to keep it running smooth despite so much abuse.” Great memory of biking in Wisconsin: Riding home from a Brewers game on the Hank Aaron State Trail and passing the line of cars (with Illinois plates) barely creeping along after a huge win over the Cubs.
Betsy Popelka Massnick
Membership Manager Based in Madison
Development Assistant Based in Milwaukee
As Development Assistant, Kate makes sure member cards, thank you letters, and merchandise orders get to our supporters. She has biked across the country and is looking forward to her next big bike adventure (suggestions welcome!).
Favorite bike: 1970s Puegeot that is currently just a frame, but will soon be reincarnated
Great memory of biking in Wisconsin: Riding in on the Hank Aaron on my way home from Portland, OR